I'd say this movie was a disappointment but I didn't really have high expectations for it in the first place so it's hard to reach that conclusion. Basically this is a rip off of the concept from "Weapons" , and not a very good one at that. The idea of creepy kids being used to take retribution is a cross between a “Nightmare on Elm Street” and the film from last year where Amy Madigan played the part of an ice cream man, sorry I mean witch.
This film is told from the perspective of the young protagonist, a lactose intolerant lad who has been bullied by classmates and even a little bit by his friends, but in the end, he stands up the firmest against the evil that is encroaching on his small town. The story doesn't make much sense until we get a data dump in exposition from a local priest about 2/3 of the way through the movie. And if by any chance you're suspicious of the priest and what he has to say, you will not be at all surprised at the twist that comes near the end.
This is an Eli Roth film, so no one's expecting much subtlety. When the vicious killings occur, there's not really a lot of cutting away, we're going to see heads separated from bodies, faces smashed to smithereens, and dismemberment galore . Once in a while we get a sly joke inserted into the mayhem, unfortunately they don't always land. I can say however, that there was one bit that landed for me. There is a very funny scene which is basically a takeoff on the playground scene from Alfred Hitchcock's the birds. It builds in a form that mimics Hitchcock's style of shooting in that scene, and the juxtaposition of antagonists is what makes it work.The Ice Cream man depicted in the film never really talks. And in spite of the horrible things that occur, there is even a slight effort to make his character somewhat sympathetic. That doesn't work, for the obvious reasons that innocent people are harmed in the process and that in the absence of any words of contrition from the victims, the Ice Cream man just continues to smile maliciously.
So the movie plays like the gore version of The Pied Piper of Hamlin, with indiscriminate victims, and innocent children turned into murderers. Ho hum. I guess I should have known when I saw that Osgood Perkins was a producer on the film. Let's just say he's gone zero for three with me, and I'm someone who appreciated that Eli Roth was directing this film,