When I first saw this movie in 2001, I thought it was a fantastic satire of pop culture and consumerism. My opinion was not widely shared, as the film was a big flop and to rub dirt in the wound, prominent critic Roger Ebert gave the movie half a star as it's rating. I think after losing Gene Siskel as a partner, Roger got an inflated opinion of his own opinion, and drifted from the audience a little to often. This movie is a pop confection with a nice subverted message about pop culture, and the most well known film critic of his time, missed the whole point.
Rather than rebut the review of the long gone Mr. Ebert, I plan on explaining my point of view, right here, right now. There are several ways that you can process the film, and I am going to talk about three of them. The first and most elemental take on the movie is that it is a teen comedy, made primarily for young girls and enlightened boys. Josie, Val, and Melody are three girls from a midwestern town, dreaming of rock stardom but fated to play at the bowling alley, mostly on spec. Josie has a crush on longtime guy pal Alan M, but is flummoxed about saying anything, just as he is. This is your usual case of pluralistic ignorance in a romantic comedy. By the end of the story will they overcome their mutual intimidation and get together? Of course they will, but guess what, this is barely the C plot in the story. If you are focusing on romantic comedy, you are going to miss the point of the film. Mel and Val don't get romantic counterparts, Alan M is mostly superfluous to the story, the usual rom-com tropes are missing, deliberately so. That is so not what the movie is about.
The second way of looking at the film is as a rags to riches rise of a pop band. "The Pussycats" struggle to find a place in the music industry, and break through the barriers they encounter with gumption and talent. This is a little closer to the real story of the film because so much of the movie involves the songs and performances that the band create. There are recording sessions, promotional videos for MTV, and stage shows for audiences primed by their love of the music. Anyone who says the songs are not good enough to produce success, much less be entertaining, has not heard any pop music since 1962. Maybe every song is not a banger, but "Three Small Words", "Pretend to be Nice" and "Spin Around" are the kinds of tunes that could easily form the backbone of an album. Each of those tunes could be the encore song for a popular girl band at the turn of the century. Song writers Adan Schlesinger, Adam Duritz and Kenneth 'Babyface' Edmonds are all part of the ensemble of producers, writers and music professionals, who made sure that the songs of the Pussycats were credible pop tunes. I will put their credibility and my personal taste, up against any of the naysayers out there.
Still, in spite of the fact that the rise to stardom plotline is substantial, it is not the main paradigm by which the film can be judged. The third and maybe most important element of the film is the satire on consumerism and the influence of the media on teen culture. This film suggests a secret cabal of product manufacturers, government, and technical media wizardry could drive the economy with the money from teens. This is before Facebook, You Tube, and Twitter existed. The writers of this film saw that the rise of media influence would be the strongest force for consumption in the future. Everyone out there making a career as an influencer, can look at this movie and say, "that's how it starts". Replace the Head of the Record Company, Fiona, and her toady assistant Wyatt, with some You Tubers and a couple of media analysts, and you have the world of today. (Of course none of them are as much fun as Parker Posey and Alan Cummings)
The whole opening segment with the boy band is a commercial for dozens of products, satirically. That joke is extended through the whole movie. Amazingly enough, these were not paid placements, like they would have been in a hundred other movies, they were targets (Including Target) of the film makers suspicion of consumer manipulation. If you think "Smells Like Teen Spirit" from Nirvana was cutting criticism of youth consumerism, how could everyone miss the savagely aggressive takedown of product placement, teen fashion trends and celebrity worship that this movie took on? I don't know, but somehow they did.
If the rise of Boy Bands, manufactured by record companies and supplemented by autotune and other technologies is a sore point with music lovers, why is it that the "DuJour" song "Backdoor Lover" from the fictional band in this film, not become a rallying cry against manufactured music? It is a great takedown of the form, and it is also hysterical. There might be some PC resistance to it these days, but a quarter of a century ago, it would be embraced by hipsters as ironically ideal.
The three girls in the power trio that make up the Pussycats are spot on. Rachel Leigh Cook has that punk girl next door quality. She has attitude but not bitterness and she is cute as heck. Rosario Dawson has been the thinking mans sex symbol for two decades now. She is smart, tough and attractive and her character is in tune with what is going on from the beginning. Tara Reid, was the staple hot chick of 90s movies and she is delightfully dingy and sweet as Melody, who loves puppies and plays the drums with gusto.
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