It does not matter how much money this movie makes, it is a swing and a miss for me. There was a dullness to the film that is almost incomprehensible given the attention to production design and the Barbie mythology. How could it miss, the casting seemed perfect, the look was accurate for the subject, where did this fail? The answer is the script and the tone that director writer Greta Gerwig and her partner Noah Baumbach have taken with the characters. They have failed the fans of Barbie the toy, fans of musicals, and probably even the fans looking for social political commentary. This movie is a slog that should move along like a pop ditty, and instead it drones on like a folk song that has an unironic theme. It just sits there wanting to be loved, but doing nothing to earn that love.
Let's start with some premises that create problems in the first place. Margo Robbie's Barbie is supposed to be stereotypical Barbie. She is surrounded by other Barbies that have the detail and backgrounds created to make the doll more diverse and play worthy to young girls. That the stereotypical Barbie has no job (not even fashion model) is ok, if that is the only way she was ever played with. We learn who it was that was playing with her later in the story, and that person is not lacking imagination, even if she is not as ambitious as she thinks the culture wants her to be. She is the real stereotype and the one that betrays the intent of the film makers to make social commentary. So the seed is planted that it is the actions of the kids in the real world that dictates the actions in Barbie Land, but that does not work if the real world critique is to be believed, because the rest of the Barbie's all reflect the toy company image of the doll, and we have no idea why they would stick to those roles f the society is as oppressive as is suggested.
Maybe the goal was to be transgressive by suggesting that the imaginary world of Barbie, is designed to placate the girls in the real world so a patriarchy can continue to wield power undisturbed. That might be an interesting way to take the story, but it is not reflected in the Barbieworld. The connection between the two universes does not work in this film. It is also strange that each universe is aware of the other, without having anything more than one previous crossover that gets referenced only briefly. It is apparently no secret to the real world or the Barbie world as to how you get from one to the other. It is a cute little visual transition, but not an obstacle, so why is there limited contact? If I were trying to fix this in the script, maybe the best way would be to use the "Lego Movie" strategy and turn the whole thing into playtime, and we see that the events happening in the Barbie world are a result of changing behavior by those playing with the toys. This script goes only partway on that, and then sets off on a different path.
The whole plotline with Ken is nothing more than a tool to introduce a social commentary into the Barbie Universe, in a way that makes no sense. The existential crisis faced by both Barbie and Ken has to do with their relationship, but that gets shunted aside for some jokes about the patriarchy that might have seemed relevant in 1980, but apparently Gerwig and Baumbach never saw "9 to 5". The excerpts from academic tracts concerning women's roles and men's defining themselves only by their status in contrast to women, sounded silly coming from the mouths of the characters in this film. It was gibberish at times and while there may be a place for such a discussion, this cartoon of a movie isn't it. Those issues seem silly in this context.
Having got the look of the film right, the creators stopped trying to make it entertaining and instead tried to make it relevant and insightful. They failed on both of those points, and at the expense of what should have been some joyful moments. There are two dance sequences in the film which are elaborately choregraphed and performed with complete skill, but instead of being awed by the light hearted moment, I felt exhausted by the tone of the film. Every time I wanted to embrace to movie and jubilantly bath in the elaborate moment, I could feel a hand pushing back, seeming to suggest that my impulses were wrong given what the movie wants to say to us. When Ryan Gosling danced through a fantasy in "La La Land", it was improbable in setting but easy to accept because the film makers on that project wanted us to give into our suspension of disbelief. Here, when Gosling has his big number, I felt like I was being put through the paces, and the tune and lyrics are so forgettable that the moment passes without any impact. 
Look, I laughed a couple of times, but when the off screen narrator is the best thing in the movie, there is something wrong. This meta takedown of consumerism, sex roles and what should be joyous, is just a drag. I thought "Oppenheimer" was long, but at least I felt that way in part because it was three hours. This film is not quite two hours but it felt so much longer. If you want to see what this film could have been, go back to 2001 and watch "Josie and the Pussycats". If you want to know how to make a social point and still have fun, watch "The Lego Movie". If you want a valuable lesson about growing up and the role of play time and heartbreak, watch "Toy Story 2 or 3". [Notice I have left a certain actor out of the discussion entirely, the less said the better]
This movie feels like a SNL sketch that would have been mildly funny for three minutes. SNL would have smothered it by letting it run for ten minutes, but Gerwig and Baumbach not only put a pillow over it's face, they do a jig on the grave site, and still don't have any fun. I was not anticipating this movie as much as some other film fans were, but I did hope that it would be fun. Apparently "Good Entertainment" is sold separately.
