After the first 10 minutes of this movie I was afraid I was going to be disappointed. In an attempt to create the character that Scarlett Johansson plays, the script creates a series of moments where her bright go-getter, thrives on besting men who are too dim to see the argument that she's making for the advertising campaign she wants to undertake. She relies on manipulation, lies, and downright fraud to convince people to go with her ideas. Since she's supposed to be the romantic lead in the movie, it seems strange to start off by making her an unsympathetic character. The goal might have been to do a Howard Hawks type comedy ala "His Girl Friday". The problem is that it seems rushed in concept not just execution.
Fortunately things calm down when she reaches Florida and encounters her romantic counterpart played by Channing Tatum. Her character, Kelly Jones, is still manipulative but feels a lot less smarmy and condescending. Instead she is showing her smarts and being wily at the same time. Tatum as Cole Davis, deservedly needs some direction with the obstacles he faces, but at least he's not portrayed as a witless man who can be turned simply by the slightest of feminine manipulation. After their meet-cute, we get a much more sophisticated and well-developed character relationship between the two of them. The setting of the late 1960s at Cape Canaveral and Cocoa Beach gives the filmmakers a chance to add some nostalgic romantic elements to the film as well.
Setting the story against the first attempt by man to reach the moon is fine, I think most of us who lived through that era consider it an important period of time. The the complications of NASA and the space program were fraught with danger and uncertainty, but also the thrill of exploration and discovery. Tatum's character is supposed to be the launch director of the mission, a pilot who lost out on being an astronaut because of a heart afib. He's a competent and sincere person, who lives with the guilt that comes from being a survivor of what up until that point, had been the worst disaster in manned space flight, the fire that killed the three astronauts of Apollo 1. He feels responsible, because he was in charge, not because of any real neglect on his part. One of the best things about this film is the sincere respect given to that incident, and the understandable grief that it evokes in one of our main characters.
The romantic parts of the film start working as the two characters clash over little things, and they work their way through mutual obstacles. Lurking in the background is a shadowy character who invents a plot, an hour into the film, that might be the main selling point of the movie but also something that may in fact be unnecessary to make the romance work. Woody Harrelson plays the mysterious government operative, who's using Johansson's character to create an alternative moon landing scenario. The idea is to twist the conspiracy theory of the moon landing on its head, and make the subterfuge a sort of insurance against failure as opposed to a substitute for success. So screenwriters Keenan Flynn, Bill Kirstein, and Rose Gilroy have concocted a story that allows them to play the conspiracy card and then dismiss it. Thank goodness, otherwise this film would have been sunk from the get go.
Basically, this is an adult film, with charismatic leads in an interesting setting, but with unbelievable plot twists and incidents. In other words, it's a typical Rom-Com. Perfect for date night, but insubstantial beyond that. We don't end up on the dark side of the moon, so you can live with it.
